Entrepreneur’s Work—shop is a series for makers by the Center for Craft featuring business workshops taught by makers. Come and learn how to craft your commerce.

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Half-Day Hustle

Marketing For Makers

10am-12pm | Strategy First: Visualizing the Big Picture In Marketing

Taught by: Regina Connell

In this 2 hour interactive talk, participants will be able to look at the bigger picture before diving into things like the importance of purpose, business model, positioning and implications for marketing. Ideal for those looking at ways of creating a sustainable business beyond periodic shows…but still instructive for the creator who’s comfortable with where they are (with a few tweaks here and there).

Recommended pre-read: Zingerman’s Guide and doing the visioning exercise.

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About Regina Connell

Regina Connell specializes in finding the unexpected connections between people, ideas, brands, and market opportunities. A connector with deep expertise in the intersection where strategy, brand, media, and experiences meet, Regina specializes in helping design, lifestyle and new luxury brands position themselves to define and intensify their relationships with customers old and new. Her particular expertise lies in illuminating unexpected connections between people, ideas, brands, and market opportunities.

Over the course of a 20 year consulting career, she’s helped a wide range of clients create and launch first-of-their-kind initiatives. Clients have ranged from large consumer products brands (Proctor and Gamble, LEGO, Ford, Toyota) to emerging designers, architects, and makers (UmeStudio, Fyrn, the NWBLK and others). She’s also worked with social innovators to create hybrid investment/philanthropic opportunities (Calvert, Social Capital Markets, Social Venture Partners). Regina was also the Director of Communications at Heath Ceramics, where she led marketing, PR, events, and collaborations through a period of significant growth and product expansion.

She is also a writer and editor: she founded the magazine Handful of Salt, which covers the intersection of art, craft, and design, and contributes to design and luxury industry publications, focusing on emerging artists and the future of consumption, connection, making and meaning. Regina holds degrees in Law from Hastings and International Relations from Stanford University.

12:30pm-1:30pm | Marketing In The Age of Authenticity

Guest speakers: Lori Theriault, Marketing Director for The Village Potters Clay Center; Berry Bate, Ironwork and Sculpture artist; Ashleigh Hardes, Marketing Director, business manager and a founding member of Lexington Glassworks

Moderator: Lisa Zahiya

What does it mean to be authentic and why is it so important for growing your business? In this Lunch Speaker Panel, hear from experienced makers on how they have applied and maintained authenticity to communicate and engage with their customers in alignment with their brand principles.

1:30pm-3:30pm | Growing Sales Online

Guest speakers: Hunter Munday of Carolina Leg Co; Colin O’Reilly of Terrane Glass; Mary Lynn Schroeder of In Blue Handmade; Holden Mesk, Illustrator and Collage Artist

This workshop will provide participants with an overview of the different online sales channels used by makers, including Etsy, Shopify, Squarespace and Instagram. We'll compare each platform, weigh the pros and cons and discuss strategies for increasing your sales. Participants will leave with a better understanding of which platform is right for them.

Seminar details:

When: Sept 12, 10am-3:30pm

Location: Masonic Temple

Early-Bird Price: $40 (expires 9/6)

Max Seats: 100

Get Half-Day Hustle Ticket Now

Workshop

Sept 18

How to Manage Social Media Efficiently and Effectively

Taught by: Sarah D. Benoit

Social media has the power to grow your business, build brand recognition, and make real connections with the people you know need your products or services. It can also be a constantly changing, confusing drain on your time and money if it is not handled strategically. Attend this class to learn how content banks, editorial calendars, and scheduling tools can help save time and to test specific platforms that may enhance your social media workflow in the future. Also learn how social media experts create actionable marketing plans and use social tracking data to quantify success.

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Sarah D. Benoit

Sarah D. Benoit is Co-founder and Lead instructor of JB Media Institute and President of Creative Original, Inc. She has worked in the web design, SEO, and social media fields since 2003 and taught classes on related subjects since 2006. As President of Creative Original, she has built a wide variety of small business websites over the years. As Co-founder and Lead Instructor for the JB Media Institute, Sarah Benoit leverages her years of experience as a digital marketing strategist to create timely, relevant, and engaging training content. Sarah speaks, trains, and presents on digital marketing topics at conferences and events throughout the year in the Southeast and beyond. Sarah was the recipient of the 2017 Woman Executive of the Year award from WomanUp at the Asheville Area Chamber of Commerce. She was inducted into Asheville’s 40 Under Forty in 2013 and is a graduate of Leadership Asheville class 31. She is also a 2017 graduate of the Hive Global Leaders program.

Workshop details:

When: Sept 18, 1–5pm

Early-Bird Price: $25 (expires 9/6)*

Max Seats: 65

Get Half-Pass Now
Includes Half-Day Hustle + All Workshops*
Get Full-Pass Now
Includes Half-Day Hustle + All Workshops + One Course*

*NOTES:

Please indicate in your registration whether you would like to be enrolled into the Foundations or Alpine course.

UNCA student? Scholarships available! Contact Brent Skidmore.

The Etsy Craft Entrepreneurship Workshop is not included in the Half or Full Series Pass due to very limited availability.

Workshop

Sept 25

CAPTURE + CONVEY

Taught by: Nicole McConville

Images are an essential tool in conveying your perspective and standing out in our visually driven world. Use strategic exercises to determine your unique entrepreneurial story and learn how to communicate it through photography that best showcases you, your work, and your values. Join noted Asheville photographer and craft publishing veteran Nicole McConville to explore accessible DIY tips that will improve your approach to image creation and your finished results. Determine when and how to work with a professional. Whether you are a maker, baker, or creative troublemaker, this workshop dives deeply into the WHY as much as the HOW to prepare entrepreneurs to think about visuals in a way that is empowering and practical.

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About Nicole McConville

Nicole McConville is an Asheville-based photographer offering a wide range of services, including portraits, food and beverage, product photography and business identity, and more. Her previous career in lifestyle book publishing helped inform her interdisciplinary approach and commitment to shine a bright spotlight on and support creative individuals and communities.

Photo by Nicole McConville

Workshop details:

When: Sept 25, 10am-12:30pm

Early-Bird Price: $30 (expires 9/6)*

Max Seating: 45

Get Half-Pass Now
Includes Half-Day Hustle + All Workshops*
Get Full-Pass Now
Includes Half-Day Hustle + All Workshops + One Course*

*NOTES:

Please indicate in your registration whether you would like to be enrolled into the Foundations or Alpine course.

UNCA student? Scholarships available! Contact Brent Skidmore.

The Etsy Craft Entrepreneurship Workshop is not included in the Half or Full Series Pass due to very limited availability.

Workshop

Oct 1

Expand Your Reach With Shopify

Taught by: Jesse Michel & Patrick Conant

Ready to take the next step in growing your online business? This workshop will show you how to use proven strategies to increase your sales, build brand loyalty, and engage customers using Shopify. Discover tools and techniques to motivate your new and existing customers, as well as resources to automate your marketing processes. We'll also demonstrate how to increase sales by integrating your store with additional marketplaces like Etsy, Amazon, Facebook, and Instagram. Learn how to build an exceptional shopping experience that will delight your customers, while keeping your focus on what you do best: creating beautiful and unique products.

Attendees will receive an unlimited free trial to Shopify (normally 14-days).

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Jesse Michel & Patrick Conant

Jesse Michel
With the ability to design layouts and interfaces and the technical knowledge required to implement them in code, Jesse possesses a somewhat unique cross-section of skills. As a designer and front-end developer at PRC Applications — a local web and mobile applications firm specializing in eCommerce — his main focus is the implementation of front-end features for interaction, primarily on the Shopify and Wordpress platforms.
Coming from an art and design background, Jesse loves to explore new ways to bring unique and engaging online shopping experiences to customers through compelling content and interactivity. Jesse met Patrick at UNC Asheville in 2007, and joined PRC Applications in 2013.


Patrick Conant
Patrick has a wealth of knowledge on software development practices and programming techniques, with over 19 years of technical experience. He loves to design creative solutions to complex problems building Shopify stores, Wordpress sites, and native Mobile Apps for clients across the world.

He's not all business; Patrick volunteers a large amount of time towards civic technology projects that improve interactions between citizens and government. Patrick is an advocate for open source software, public data, government transparency, and community-driven solutions.

Patrick studied Computer Engineering at the University of Southern California before completing a liberal arts degree at UNC Asheville.

Workshop details:

When: Oct 1, 2–6pm

Early-Bird Price: $25 (expires 9/6)*

Max Seats: 65

Get Half-Pass Now
Includes Half-Day Hustle + All Workshops*
Get Full-Pass Now
Includes Half-Day Hustle + All Workshops + One Course*

*NOTES:

Please indicate in your registration whether you would like to be enrolled into the Foundations or Alpine course.

UNCA student? Scholarships available! Contact Brent Skidmore.

The Etsy Craft Entrepreneurship Workshop is not included in the Half or Full Series Pass due to very limited availability.

Workshop

Oct 24 & 25

Etsy Craft Entrepreneurship Workshop

Taught by: Alaina Smith

This 2-day workshop teaches artisans how to utilize Etsy, an online global e-commerce platform for handmade goods, to successfully grow their business. Led by a successful online craft sellers, participants will learn best practices on topics that impact new sellers most, including time management, branding, pricing, shipping, and photography.

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About Alaina Smith

Alaina Smith has ties to both Nashville and Knoxville, TN. She received her BFA in printmaking and minor in Art History at the University of TN. Since graduating, she manages a local handmade store in downtown Knox and creates leather goods for Cold Gold. She is owner, maker, and designer.

Photo by Nicole McConville

Workshop details:

When: Oct 24 & 25, 9am–6pm

Price: Free*

Max Seating: 22

Get Half-Pass Now
Includes Half-Day Hustle + All Workshops*
Get Full-Pass Now
Includes Half-Day Hustle + All Workshops + One Course*

*NOTES:

Please indicate in your registration whether you would like to be enrolled into the Foundations or Alpine course.

UNCA student? Scholarships available! Contact Brent Skidmore.

The Etsy Craft Entrepreneurship Workshop is not included in the Half or Full Series Pass due to very limited availability.

Entrepreneur's Workshop Extension/
5 Sessions over 5 Weeks

Alpine Course for Established Makers

Facilitated by Lisa Zahiya of Zahiya Studios. This 5-week cohort experience will aid existing makers and creative entrepreneurs in integrating learnings from the workshops into their business practices.

The course will guide participants through a comprehensive assessment of their experience producing and selling to date, while also addressing the opportunities and challenges currently at hand.

Course details:

When: Oct 2-Oct 30 (meets every Wednesday morning), 9am-12pm

Location: Mountain BizWorks

Early-Bird Price: $345 (expires 9/6)*

Max Seats: 18

Get Full-Pass Now
Includes Half-Day Hustle + All Workshops + One Course*

*NOTES:

Please indicate in your registration whether you would like to be enrolled into the Foundations or Alpine course.

UNCA student? Scholarships available! Contact Brent Skidmore.

The Etsy Craft Entrepreneurship Workshop is not included in the Half or Full Series Pass due to very limited availability.

Entrepreneur's Workshop Extension/
6 Sessions over 6 Weeks

Foundations Course for New Makers

Facilitated by Annie Price of Birds Eye. This 6-week cohort experience will aid new makers and creative entrepreneurs in integrating learnings from the workshops into their business practices.

In 18 hours over 6 weekly sessions, participants will gain a clear aerial perspective of their business operations, financials, research and development, and marketing strategies. They will leave the course with a comprehensive business plan, a clear vision for their business, and concrete tasks for future work.

Course details:

When: Oct 15-Nov 19 (meets every Tuesday afternoon), 1-4pm

Location: Mountain BizWorks

Early-Bird Price: $345 (expires 9/6)*

Max Seats: 18

Get Full-Pass Now
Includes Half-Day Hustle + All Workshops + One Course*

*NOTES:

Please indicate in your registration whether you would like to be enrolled into the Foundations or Alpine course.

UNCA student? Scholarships available! Contact Brent Skidmore.

The Etsy Craft Entrepreneurship Workshop is not included in the Half or Full Series Pass due to very limited availability.